We have published a new article "Will Japan's IP Industry End as a 'Boom'? How to Nurture IP and the Next Growth Strategy" in the ARTICLE section of our website

Looking back at the evolution of the IP business to date, the article examines the future of the industry from the following perspectives:

• The factors driving the growth of Japan’s IP industry

• The key success factors behind IP businesses to date

• Emerging shifts in the industry, including the rise of social media-born and East Asian IP

• Five key capabilities required to develop IP beyond one-off hits and achieve sustainable growth

The article offers insights not only for professionals working in the IP business, but also for anyone interested in the factors behind the recent surge of IP such as Chiikawa, and the future outlook for the IP industry.

▼ Read the full article here (Japanese only)

Will Japan's IP Industry End as a 'Boom'? How to Nurture IP and the Next Growth Strategy - SHAPE Partners