VISION, MISION, VALUE
VISION, MISION, VALUE
VISION, MISION, VALUE
VISION
Coloring every life with smiles, inspiration, and enthusiasm
SHAPE Partners focuses on three core domains:
Consumer: Enhancing everyday life through consumer-focused businesses
Entertainment: Creating joy and memorable experiences beyond daily happiness
Sports: Generating passion, excitement, and strong emotional connection
Across these domains, we provide management and strategy support in flexible and unconventional ways, going beyond traditional consulting frameworks to help build a more human-centric society.
Together with highly motivated professionals who share strong ambition and purpose, we aim to become Japan’s leading strategy consulting firm in these domains.
SHAPE Partners focuses on three core domains:
Consumer: Enhancing everyday life through consumer-focused businesses
Entertainment: Creating joy and memorable experiences beyond daily happiness
Sports: Generating passion, excitement, and strong emotional connection
Across these domains, we provide management and strategy support in flexible and unconventional ways, going beyond traditional consulting frameworks to help build a more human-centric society.
Together with highly motivated professionals who share strong ambition and purpose, we aim to become Japan’s leading strategy consulting firm in these domains.
SHAPE Partners focuses on three core domains:
Consumer: Enhancing everyday life through consumer-focused businesses
Entertainment: Creating joy and memorable experiences beyond daily happiness
Sports: Generating passion, excitement, and strong emotional connection
Across these domains, we provide management and strategy support in flexible and unconventional ways, going beyond traditional consulting frameworks to help build a more human-centric society.
Together with highly motivated professionals who share strong ambition and purpose, we aim to become Japan’s leading strategy consulting firm in these domains.
SHAPE Partners focuses on three core domains:
Consumer: Enhancing everyday life through consumer-focused businesses
Entertainment: Creating joy and memorable experiences beyond daily happiness
Sports: Generating passion, excitement, and deep emotional engagement
Across these domains, we provide management and strategy support in flexible and unconventional ways, going beyond traditional consulting frameworks to help build a more human-centric society.
Together with highly motivated professionals who share strong ambition and purpose, we aim to become Japan’s leading strategy consulting firm in these domains.
Mission
Co-creating human-centric value with partners who share our purpose
As technology continues to advance rapidly, both our daily lives and our work are becoming increasingly efficient and convenient. Looking ahead, working hours are expected to decline, while discretionary and leisure time continues to grow.
In an era where distance no longer limits communication and individuals have greater freedom over how they spend their time, we believe the focus must shift toward what truly matters.
That is why we seek to explore and expand ways of living that are fundamentally human-centric. Lives enriched by genuine human connection, smiles and inspiration born from encounters with others, the joy of being fully absorbed in play, and the fulfillment that comes from pursuing passions and interests, unconstrained by past conventions or fixed assumptions.
By connecting with like-minded individuals and bringing together diverse perspectives and wisdom, we aim to co-create a society that is deeply human-centric and rich in meaning.
Values
Sincerity
Treat every stakeholder with unwavering integrity and sincerity.
Harmony
We do not accept opposition or contradiction as given. We continuously strive for integration.
Athlete
Act as high-performance professionals, delivering peak results regardless of the circumstances.
Pride
Assume full responsibility and pride in our professional contributions.
Euphoria
Prioritize the well-being and aspirations of every individual
Member
Member
Member
Member
Representative Director, CEO
Kohei Fujikuma
He previously worked at A.T. Kearney as a Manager and Boston Consulting Group as a Principal, after graduating from the Faculty of Science at University of Tokyo and completing a master’s degree at its Graduate School of Frontier Sciences.
He has consistently led projects with clients across entertainment and sports, consumer goods, healthcare, and media, focusing on business strategy, new business development, and marketing strategy. During university, he was a member of the varsity baseball team and contributed as the cleanup hitter in his senior year to five league wins in the Tokyo Big Six Baseball League.
Representative Director, CEO
Kohei Fujikuma
He previously worked at A.T. Kearney as a Manager and Boston Consulting Group as a Principal, after graduating from the Faculty of Science at University of Tokyo and completing a master’s degree at its Graduate School of Frontier Sciences.
He has consistently led projects with clients across entertainment and sports, consumer goods, healthcare, and media, focusing on business strategy, new business development, and marketing strategy. During university, he was a member of the varsity baseball team and contributed as the cleanup hitter in his senior year to five league wins in the Tokyo Big Six Baseball League.
Representative Director, CEO
Kohei Fujikuma
He previously worked at A.T. Kearney as a Manager and Boston Consulting Group as a Principal, after graduating from the Faculty of Science at University of Tokyo and completing a master’s degree at its Graduate School of Frontier Sciences.
He has consistently led projects with clients across entertainment and sports, consumer goods, healthcare, and media, focusing on business strategy, new business development, and marketing strategy. During university, he was a member of the varsity baseball team and contributed as the cleanup hitter in his senior year to five league wins in the Tokyo Big Six Baseball League.
Representative Director, CEO
Kohei Fujikuma
He previously worked at A.T. Kearney as a Manager and Boston Consulting Group as a Principal, after graduating from the Faculty of Science at University of Tokyo and completing a master’s degree at its Graduate School of Frontier Sciences.
He has consistently led projects with clients across entertainment and sports, consumer goods, healthcare, and media, focusing on business strategy, new business development, and marketing strategy. During university, he was a member of the varsity baseball team and contributed as the cleanup hitter in his senior year to five league wins in the Tokyo Big Six Baseball League.
Managing Director, COO
CEO, SHAPE Sports
Takehiro Komamiya
He joined the firm in 2023 after working at Boston Consulting Group as a Project Leader, following his undergraduate and master’s studies at the University of Tokyo in agricultural and life sciences.
He has led numerous growth strategy, business strategy, and new business development projects across sports and entertainment, media, and consumer goods. In recent years, he has overseen the firm’s sports practice and led the establishment of SHAPE Sports in 2025. During university, he played varsity baseball and later served as a student coach, and after graduation worked as a coach and assistant manager for his alma mater’s high school baseball team.
Managing Director, COO
CEO, SHAPE Sports
Takehiro Komamiya
He joined the firm in 2023 after working at Boston Consulting Group as a Project Leader, following his undergraduate and master’s studies at the University of Tokyo in agricultural and life sciences.
He has led numerous growth strategy, business strategy, and new business development projects across sports and entertainment, media, and consumer goods. In recent years, he has overseen the firm’s sports practice and led the establishment of SHAPE Sports in 2025. During university, he played varsity baseball and later served as a student coach, and after graduation worked as a coach and assistant manager for his alma mater’s high school baseball team.
Managing Director, COO
CEO, SHAPE Sports
Takehiro Komamiya
He joined the firm in 2023 after working at Boston Consulting Group as a Project Leader, following his undergraduate and master’s studies at the University of Tokyo in agricultural and life sciences.
He has led numerous growth strategy, business strategy, and new business development projects across sports and entertainment, media, and consumer goods. In recent years, he has overseen the firm’s sports practice and led the establishment of SHAPE Sports in 2025. During university, he played varsity baseball and later served as a student coach, and after graduation worked as a coach and assistant manager for his alma mater’s high school baseball team.
Managing Director, COO
CEO, SHAPE Sports
Takehiro Komamiya
He joined the firm in 2023 after working at Boston Consulting Group as a Project Leader, following his undergraduate and master’s studies at the University of Tokyo in agricultural and life sciences.
He has led numerous growth strategy, business strategy, and new business development projects across sports and entertainment, media, and consumer goods. In recent years, he has overseen the firm’s sports practice and led the establishment of SHAPE Sports in 2025. During university, he played varsity baseball and later served as a student coach, and after graduation worked as a coach and assistant manager for his alma mater’s high school baseball team.
Head of Singapore Office
Eisuke Tanaka
He graduated from the Faculty of Economics at the University of Tokyo, studied at Stanford University and Nanjing University, and began his career at Boston Consulting Group, where he served as a Project Leader primarily on public sector engagements.
His experience spans mid-term corporate planning, business and M&A strategy, human capital strategy, and digital transformation for a wide range of organizations including sovereign funds, entertainment companies, transportation, telecommunications, housing developers, and semiconductor firms. He joined SHAPE Partners in 2023, and in 2024 led the launch of the Singapore office, driving the firm’s expansion across Asia.
Head of Singapore Office
Eisuke Tanaka
He graduated from the Faculty of Economics at the University of Tokyo, studied at Stanford University and Nanjing University, and began his career at Boston Consulting Group, where he served as a Project Leader primarily on public sector engagements.
His experience spans mid-term corporate planning, business and M&A strategy, human capital strategy, and digital transformation for a wide range of organizations including sovereign funds, entertainment companies, transportation, telecommunications, housing developers, and semiconductor firms. He joined SHAPE Partners in 2023, and in 2024 led the launch of the Singapore office, driving the firm’s expansion across Asia.
Head of Singapore Office
Eisuke Tanaka
He graduated from the Faculty of Economics at the University of Tokyo, studied at Stanford University and Nanjing University, and began his career at Boston Consulting Group, where he served as a Project Leader primarily on public sector engagements.
His experience spans mid-term corporate planning, business and M&A strategy, human capital strategy, and digital transformation for a wide range of organizations including sovereign funds, entertainment companies, transportation, telecommunications, housing developers, and semiconductor firms. He joined SHAPE Partners in 2023, and in 2024 led the launch of the Singapore office, driving the firm’s expansion across Asia.
Head of Singapore Office
Eisuke Tanaka
He graduated from the Faculty of Economics at the University of Tokyo, studied at Stanford University and Nanjing University, and began his career at Boston Consulting Group, where he served as a Project Leader primarily on public sector engagements.
His experience spans mid-term corporate planning, business and M&A strategy, human capital strategy, and digital transformation for a wide range of organizations including sovereign funds, entertainment companies, transportation, telecommunications, housing developers, and semiconductor firms. He joined SHAPE Partners in 2023, and in 2024 led the launch of the Singapore office, driving the firm’s expansion across Asia.
Principal
Toshiki Inoue
He previously worked at Sumitomo Corporation in the OCTG business within the steel pipe division, and at Boston Consulting Group as a Project Leader, after graduating from the School of Political Science and Economics at Waseda University.
During his time at BCG, he led projects for manufacturing clients including machinery and mobility companies, covering mid-term planning, enterprise-wide transformation, growth and business strategy, new business development, and process improvement. He played varsity baseball at university, serving as both head coach and team captain, and previously competed for Yonago Higashi High School in Tottori Prefecture.
Principal
Toshiki Inoue
He previously worked at Sumitomo Corporation in the OCTG business within the steel pipe division, and at Boston Consulting Group as a Project Leader, after graduating from the School of Political Science and Economics at Waseda University.
During his time at BCG, he led projects for manufacturing clients including machinery and mobility companies, covering mid-term planning, enterprise-wide transformation, growth and business strategy, new business development, and process improvement. He played varsity baseball at university, serving as both head coach and team captain, and previously competed for Yonago Higashi High School in Tottori Prefecture.
Principal
Toshiki Inoue
He previously worked at Sumitomo Corporation in the OCTG business within the steel pipe division, and at Boston Consulting Group as a Project Leader, after graduating from the School of Political Science and Economics at Waseda University.
During his time at BCG, he led projects for manufacturing clients including machinery and mobility companies, covering mid-term planning, enterprise-wide transformation, growth and business strategy, new business development, and process improvement. He played varsity baseball at university, serving as both head coach and team captain, and previously competed for Yonago Higashi High School in Tottori Prefecture.
Principal
Toshiki Inoue
He previously worked at Sumitomo Corporation in the OCTG business within the steel pipe division, and at Boston Consulting Group as a Project Leader, after graduating from the School of Political Science and Economics at Waseda University.
During his time at BCG, he led projects for manufacturing clients including machinery and mobility companies, covering mid-term planning, enterprise-wide transformation, growth and business strategy, new business development, and process improvement. He played varsity baseball at university, serving as both head coach and team captain, and previously competed for Yonago Higashi High School in Tottori Prefecture.
Principal
Ai Toyoda
She holds a bachelor’s degree from International Christian University and a Master’s degree from Hitotsubashi University Graduate School of Business Administration, and previously worked at Kurt Salmon and Monitor Deloitte.
She has led a wide range of projects for B2C businesses, particularly in consumer goods, retail, and apparel, covering mid- to long-term corporate strategy, business strategy, branding and marketing strategy, digital transformation, and commercial due diligence.
Principal
Ai Toyoda
She holds a bachelor’s degree from International Christian University and a Master’s degree from Hitotsubashi University Graduate School of Business Administration, and previously worked at Kurt Salmon and Monitor Deloitte.
She has led a wide range of projects for B2C businesses, particularly in consumer goods, retail, and apparel, covering mid- to long-term corporate strategy, business strategy, branding and marketing strategy, digital transformation, and commercial due diligence.
Principal
Ai Toyoda
She holds a bachelor’s degree from International Christian University and a Master’s degree from Hitotsubashi University Graduate School of Business Administration, and previously worked at Kurt Salmon and Monitor Deloitte.
She has led a wide range of projects for B2C businesses, particularly in consumer goods, retail, and apparel, covering mid- to long-term corporate strategy, business strategy, branding and marketing strategy, digital transformation, and commercial due diligence.
Principal
Ai Toyoda
She holds a bachelor’s degree from International Christian University and a Master’s degree from Hitotsubashi University Graduate School of Business Administration, and previously worked at Kurt Salmon and Monitor Deloitte.
She has led a wide range of projects for B2C businesses, particularly in consumer goods, retail, and apparel, covering mid- to long-term corporate strategy, business strategy, branding and marketing strategy, digital transformation, and commercial due diligence.
Principal
Hinako Kitaura
She joined the firm after working at McKinsey & Company, following her undergraduate studies at the University of Tokyo.
At McKinsey, she led strategy formulation and execution support projects for consumer goods and retail clients, focusing on corporate strategy, marketing strategy, and new business development. She also worked in the firm’s Belgium office, where she supported financial institutions and chemical manufacturers on new business initiatives and pricing strategies.
Principal
Hinako Kitaura
She joined the firm after working at McKinsey & Company, following her undergraduate studies at the University of Tokyo.
At McKinsey, she led strategy formulation and execution support projects for consumer goods and retail clients, focusing on corporate strategy, marketing strategy, and new business development. She also worked in the firm’s Belgium office, where she supported financial institutions and chemical manufacturers on new business initiatives and pricing strategies.
Principal
Hinako Kitaura
She joined the firm after working at McKinsey & Company, following her undergraduate studies at the University of Tokyo.
At McKinsey, she led strategy formulation and execution support projects for consumer goods and retail clients, focusing on corporate strategy, marketing strategy, and new business development. She also worked in the firm’s Belgium office, where she supported financial institutions and chemical manufacturers on new business initiatives and pricing strategies.
Principal
Hinako Kitaura
She joined the firm after working at McKinsey & Company, following her undergraduate studies at the University of Tokyo.
At McKinsey, she led strategy formulation and execution support projects for consumer goods and retail clients, focusing on corporate strategy, marketing strategy, and new business development. She also worked in the firm’s Belgium office, where she supported financial institutions and chemical manufacturers on new business initiatives and pricing strategies.
EXPERT
EXPERT
EXPERT
EXPERT
Advisor
Kimiyasu Kudo
After graduating from Nagoya Denki High School (now Aikodai Meiden High School), he joined the Seibu Lions and later played for several leading Japanese professional baseball teams, including the Fukuoka Daiei Hawks, Yomiuri Giants, and Yokohama BayStars. During his playing career, he was part of teams that achieved 14 league championships and 11 Japan Series titles, earning the nickname “the championship specialist.” He recorded a total of 224 career wins and maintained an active professional career for 29 seasons, officially announcing his retirement in 2011.
In 2015, he was appointed Manager of the Fukuoka SoftBank Hawks, leading the team to five Japan Series championships over seven seasons until stepping down in 2021.
He completed a Master’s degree in Physical Education at the Graduate School of Comprehensive Human Sciences, University of Tsukuba, in 2020. Since 2022, he has been enrolled in the university’s doctoral program, where he is engaged in research and health screening initiatives toward obtaining a PhD in Sports Medicine.
He has been an Advisor at SHAPE Partners since 2024.
Advisor
Kimiyasu Kudo
After graduating from Nagoya Denki High School (now Aikodai Meiden High School), he joined the Seibu Lions and later played for several leading Japanese professional baseball teams, including the Fukuoka Daiei Hawks, Yomiuri Giants, and Yokohama BayStars. During his playing career, he was part of teams that achieved 14 league championships and 11 Japan Series titles, earning the nickname “the championship specialist.” He recorded a total of 224 career wins and maintained an active professional career for 29 seasons, officially announcing his retirement in 2011.
In 2015, he was appointed Manager of the Fukuoka SoftBank Hawks, leading the team to five Japan Series championships over seven seasons until stepping down in 2021.
He completed a Master’s degree in Physical Education at the Graduate School of Comprehensive Human Sciences, University of Tsukuba, in 2020. Since 2022, he has been enrolled in the university’s doctoral program, where he is engaged in research and health screening initiatives toward obtaining a PhD in Sports Medicine.
He has been an Advisor at SHAPE Partners since 2024.
Advisor
Kimiyasu Kudo
After graduating from Nagoya Denki High School (now Aikodai Meiden High School), he joined the Seibu Lions and later played for several leading Japanese professional baseball teams, including the Fukuoka Daiei Hawks, Yomiuri Giants, and Yokohama BayStars. During his playing career, he was part of teams that achieved 14 league championships and 11 Japan Series titles, earning the nickname “the championship specialist.” He recorded a total of 224 career wins and maintained an active professional career for 29 seasons, officially announcing his retirement in 2011.
In 2015, he was appointed Manager of the Fukuoka SoftBank Hawks, leading the team to five Japan Series championships over seven seasons until stepping down in 2021.
He completed a Master’s degree in Physical Education at the Graduate School of Comprehensive Human Sciences, University of Tsukuba, in 2020. Since 2022, he has been enrolled in the university’s doctoral program, where he is engaged in research and health screening initiatives toward obtaining a PhD in Sports Medicine.
He has been an Advisor at SHAPE Partners since 2024.
Advisor
Kimiyasu Kudo
After graduating from Nagoya Denki High School (now Aikodai Meiden High School), he joined the Seibu Lions and later played for several leading Japanese professional baseball teams, including the Fukuoka Daiei Hawks, Yomiuri Giants, and Yokohama BayStars. During his playing career, he was part of teams that achieved 14 league championships and 11 Japan Series titles, earning the nickname “the championship specialist.” He recorded a total of 224 career wins and maintained an active professional career for 29 seasons, officially announcing his retirement in 2011.
In 2015, he was appointed Manager of the Fukuoka SoftBank Hawks, leading the team to five Japan Series championships over seven seasons until stepping down in 2021.
He completed a Master’s degree in Physical Education at the Graduate School of Comprehensive Human Sciences, University of Tsukuba, in 2020. Since 2022, he has been enrolled in the university’s doctoral program, where he is engaged in research and health screening initiatives toward obtaining a PhD in Sports Medicine.
He has been an Advisor at SHAPE Partners since 2024.
SHAPE Sports CSO
(Chief Sales Officer)
Shogo Shibata
After graduating from Aikodai Meiden High School and the Faculty of Letters at Meiji University, he played professional baseball for three years with the Yomiuri Giants. He is recognized as the first former professional baseball player and entrepreneur in Japan diagnosed with Behçet’s disease, a rare condition.
Following his retirement from professional baseball, he transitioned into consulting, becoming the first former professional baseball player to join the global consulting firm Accenture. He was part of the Manufacturing and Distribution practice, where he worked for three and a half years.
In 2019, he became independent, leveraging expertise across sports business and consulting. He has supported numerous projects in strategy development, marketing, business development, and public relations, collaborating closely with professionals across each field.
He is also the founder and representative of the international tournament “Asia Koshien,” through which he has built an extensive network across Japan and Southeast Asia. His strength lies in a hands-on, execution-oriented approach, working closely with stakeholders on the ground to drive initiatives from concept through implementation.
He joined the SHAPE Group as Chief Sales Officer (CSO) in January 2026.
SHAPE Sports CSO
(Chief Sales Officer)
Shogo Shibata
After graduating from Aikodai Meiden High School and the Faculty of Letters at Meiji University, he played professional baseball for three years with the Yomiuri Giants. He is recognized as the first former professional baseball player and entrepreneur in Japan diagnosed with Behçet’s disease, a rare condition.
Following his retirement from professional baseball, he transitioned into consulting, becoming the first former professional baseball player to join the global consulting firm Accenture. He was part of the Manufacturing and Distribution practice, where he worked for three and a half years.
In 2019, he became independent, leveraging expertise across sports business and consulting. He has supported numerous projects in strategy development, marketing, business development, and public relations, collaborating closely with professionals across each field.
He is also the founder and representative of the international tournament “Asia Koshien,” through which he has built an extensive network across Japan and Southeast Asia. His strength lies in a hands-on, execution-oriented approach, working closely with stakeholders on the ground to drive initiatives from concept through implementation.
He joined the SHAPE Group as Chief Sales Officer (CSO) in January 2026.
SHAPE Sports CSO
(Chief Sales Officer)
Shogo Shibata
After graduating from Aikodai Meiden High School and the Faculty of Letters at Meiji University, he played professional baseball for three years with the Yomiuri Giants. He is recognized as the first former professional baseball player and entrepreneur in Japan diagnosed with Behçet’s disease, a rare condition.
Following his retirement from professional baseball, he transitioned into consulting, becoming the first former professional baseball player to join the global consulting firm Accenture. He was part of the Manufacturing and Distribution practice, where he worked for three and a half years.
In 2019, he became independent, leveraging expertise across sports business and consulting. He has supported numerous projects in strategy development, marketing, business development, and public relations, collaborating closely with professionals across each field.
He is also the founder and representative of the international tournament “Asia Koshien,” through which he has built an extensive network across Japan and Southeast Asia. His strength lies in a hands-on, execution-oriented approach, working closely with stakeholders on the ground to drive initiatives from concept through implementation.
He joined the SHAPE Group as Chief Sales Officer (CSO) in January 2026.
SHAPE Sports CSO
(Chief Sales Officer)
Shogo Shibata
After graduating from Aikodai Meiden High School and the Faculty of Letters at Meiji University, he played professional baseball for three years with the Yomiuri Giants. He is recognized as the first former professional baseball player and entrepreneur in Japan diagnosed with Behçet’s disease, a rare condition.
Following his retirement from professional baseball, he transitioned into consulting, becoming the first former professional baseball player to join the global consulting firm Accenture. He was part of the Manufacturing and Distribution practice, where he worked for three and a half years.
In 2019, he became independent, leveraging expertise across sports business and consulting. He has supported numerous projects in strategy development, marketing, business development, and public relations, collaborating closely with professionals across each field.
He is also the founder and representative of the international tournament “Asia Koshien,” through which he has built an extensive network across Japan and Southeast Asia. His strength lies in a hands-on, execution-oriented approach, working closely with stakeholders on the ground to drive initiatives from concept through implementation.
He joined the SHAPE Group as Chief Sales Officer (CSO) in January 2026.
COMPANY PROFILE
COMPANY PROFILE
COMPANY PROFILE
COMPANY PROFILE
Company Name
SHAPE Partners Co., Ltd.
Representative Director
Kohei Fujikuma
Representative Profile
Graduated from the Faculty of Science, Department of Earth and Planetary Physics at the University of Tokyo, and completed a master’s degree at the Graduate School of Frontier Sciences at the same university.
After working at A.T. Kearney and Boston Consulting Group, founded SHAPE Partners.
Co-author of "100+α Books Consultants Read"
Established
2022
Location
9F Preface Minamiaoyama, 5-13-1 Minamiaoyama, Minato-ku, Tokyo 107-0062
Business Activities
Management support services delivered in collaboration with partner companies
Joint development and operation of new businesses with client companies
Developing and operating new businesses using our own capital
© SHAPE Partners Co., Ltd. all rights reserved.
© SHAPE Partners Co., Ltd. all rights reserved.
© SHAPE Partners Co., Ltd. all rights reserved.