VISION, MISSION, VALUE
VISION, MISSION, VALUE
VISION, MISSION, VALUE
Vision
Coloring Every Life with Smiles, Inspiration, and Enthusiasm
SHAPE Partners provides management support across three core domains, unbound by conventional consulting services, to create a "human-centric" society:
"Consumer Domain," which brings smiles to everyday life;
"Entertainment Domain," which provides inspiration beyond smiles and joy;
And "Sports Domain," which generates enthusiasm beyond that.
Our goal is to establish ourselves as Japan’s top firm in these fields, together with our ambitious and dedicated team members.
SHAPE Partners provides management support across three core domains, unbound by conventional consulting services, to create a "human-centric" society:
"Consumer Domain," which brings smiles to everyday life;
"Entertainment Domain," which provides inspiration beyond smiles and joy;
And "Sports Domain," which generates enthusiasm beyond that.
Our goal is to establish ourselves as Japan’s top firm in these fields, together with our ambitious and dedicated team members.
SHAPE Partners provides management support across three core domains, unbound by conventional consulting services, to create a "human-centric" society:
"Consumer Domain," which brings smiles to everyday life;
"Entertainment Domain," which provides inspiration beyond smiles and joy;
And "Sports Domain," which generates enthusiasm beyond that.
Our goal is to establish ourselves as Japan’s top firm in these fields, together with our ambitious and dedicated team members.
SHAPE Partners provides management support across three core domains, unbound by conventional consulting services, to create a "human-centric" society:
"Consumer Domain," which brings smiles to everyday life;
"Entertainment Domain," which provides inspiration beyond smiles and joy;
And "Sports Domain," which generates enthusiasm beyond that.
Our goal is to establish ourselves as Japan’s top firm in these fields, together with our ambitious and dedicated team members.
Mission
Co-creating "Humanity" with Aspirational Partners
In this era where technology is rapidly advancing, making daily life and work increasingly efficient and convenient, human labor time is expected to decrease, and free time is projected to increase.
And as “communication remains possible even when apart” and we gain more “time that can be used freely,” it is precisely in such an era that we seek to explore and share “humanity”—a colorful life filled with joy, passion, encounters, and inspiration that emerge from meeting and interacting with others, free from past common sense or fixed ideas.
By gathering and broadly connecting with partners who share this aspiration, we will collaboratively create a human-centric and prosperous society.
Values




Sincerity
Treat every stakeholder with unwavering integrity and sincerity.
Harmony
We do not settle for contradiction; we constantly strive for synthesis and upliftment (Aufheben).
Athlete
Act as high-performance professionals, delivering peak performance regardless of the circumstances.
Pride
Assume full responsibility and pride in our professional contributions.
Euphoria
Prioritize the well-being and aspirations of every individual.
MEMBER
MEMBER
MEMBER
MEMBER

Representative Director, CEO
Kohei Fujikuma
Graduated from the University of Tokyo, Faculty of Science, and obtained a Master’s degree from its Graduate School of Frontier Sciences. After serving at firms including A.T. Kearney (Manager) and Boston Consulting Group (Principal), he founded SHAPE Partners. He has consistently led projects focusing on business strategy, new business development, and marketing strategy for clients in sectors such as entertainment/sports, consumer goods, healthcare, and media. During his university years, he was a member of the university baseball team and, as the clean-up hitter in his final year, contributed to the team’s five wins in the Tokyo Big6 Baseball League that season.

Representative Director, CEO
Kohei Fujikuma
Graduated from the University of Tokyo, Faculty of Science, and obtained a Master’s degree from its Graduate School of Frontier Sciences. After serving at firms including A.T. Kearney (Manager) and Boston Consulting Group (Principal), he founded SHAPE Partners. He has consistently led projects focusing on business strategy, new business development, and marketing strategy for clients in sectors such as entertainment/sports, consumer goods, healthcare, and media. During his university years, he was a member of the university baseball team and, as the clean-up hitter in his final year, contributed to the team’s five wins in the Tokyo Big6 Baseball League that season.

Representative Director, CEO
Kohei Fujikuma
Graduated from the University of Tokyo, Faculty of Science, and obtained a Master’s degree from its Graduate School of Frontier Sciences. After serving at firms including A.T. Kearney (Manager) and Boston Consulting Group (Principal), he founded SHAPE Partners. He has consistently led projects focusing on business strategy, new business development, and marketing strategy for clients in sectors such as entertainment/sports, consumer goods, healthcare, and media. During his university years, he was a member of the university baseball team and, as the clean-up hitter in his final year, contributed to the team’s five wins in the Tokyo Big6 Baseball League that season.

Representative Director, CEO
Kohei Fujikuma
Graduated from the University of Tokyo, Faculty of Science, and obtained a Master’s degree from its Graduate School of Frontier Sciences. After serving at firms including A.T. Kearney (Manager) and Boston Consulting Group (Principal), he founded SHAPE Partners. He has consistently led projects focusing on business strategy, new business development, and marketing strategy for clients in sectors such as entertainment/sports, consumer goods, healthcare, and media. During his university years, he was a member of the university baseball team and, as the clean-up hitter in his final year, contributed to the team’s five wins in the Tokyo Big6 Baseball League that season.

Managing Director, COO
CEO, SHAPE Sports
Takehiro Komamiya
Graduated from the University of Tokyo, Faculty of Agriculture, and obtained a Master’s degree from its Graduate School of Agricultural and Life Sciences. After serving at Boston Consulting Group (Project Leader), he joined SHAPE Partners in 2023.
He has led numerous projects focusing on growth strategy, business strategy, and new business development, primarily in the sports/entertainment, media, and consumer goods sectors. Notably, he has overseen the sports domain in recent years, establishing the group company SHAPE Sports in 2025 and assuming the role of its CEO.
During his university years, he was a member of the university baseball team and, in his final year, served as a student coach responsible for the team’s tactics and game management. After graduation, he served as a coach/assistant manager for his alma mater's high school baseball team.

Managing Director, COO
CEO, SHAPE Sports
Takehiro Komamiya
Graduated from the University of Tokyo, Faculty of Agriculture, and obtained a Master’s degree from its Graduate School of Agricultural and Life Sciences. After serving at Boston Consulting Group (Project Leader), he joined SHAPE Partners in 2023.
He has led numerous projects focusing on growth strategy, business strategy, and new business development, primarily in the sports/entertainment, media, and consumer goods sectors. Notably, he has overseen the sports domain in recent years, establishing the group company SHAPE Sports in 2025 and assuming the role of its CEO.
During his university years, he was a member of the university baseball team and, in his final year, served as a student coach responsible for the team’s tactics and game management. After graduation, he served as a coach/assistant manager for his alma mater's high school baseball team.

Managing Director, COO
CEO, SHAPE Sports
Takehiro Komamiya
Graduated from the University of Tokyo, Faculty of Agriculture, and obtained a Master’s degree from its Graduate School of Agricultural and Life Sciences. After serving at Boston Consulting Group (Project Leader), he joined SHAPE Partners in 2023.
He has led numerous projects focusing on growth strategy, business strategy, and new business development, primarily in the sports/entertainment, media, and consumer goods sectors. Notably, he has overseen the sports domain in recent years, establishing the group company SHAPE Sports in 2025 and assuming the role of its CEO.
During his university years, he was a member of the university baseball team and, in his final year, served as a student coach responsible for the team’s tactics and game management. After graduation, he served as a coach/assistant manager for his alma mater's high school baseball team.

Managing Director, COO
CEO, SHAPE Sports
Takehiro Komamiya
Graduated from the University of Tokyo, Faculty of Agriculture, and obtained a Master’s degree from its Graduate School of Agricultural and Life Sciences. After serving at Boston Consulting Group (Project Leader), he joined SHAPE Partners in 2023.
He has led numerous projects focusing on growth strategy, business strategy, and new business development, primarily in the sports/entertainment, media, and consumer goods sectors. Notably, he has overseen the sports domain in recent years, establishing the group company SHAPE Sports in 2025 and assuming the role of its CEO.
During his university years, he was a member of the university baseball team and, in his final year, served as a student coach responsible for the team’s tactics and game management. After graduation, he served as a coach/assistant manager for his alma mater's high school baseball team.

Principal Director
(Singapore office)
Eisuke Tanaka
Graduated from the Faculty of Economics at the University of Tokyo. While at the University, he studied abroad at Stanford University and Nanjing University before joining Boston Consulting Group (BCG), where he served as a Project Leader leading major public-sector engagements.
He also worked with domestic and international clients across government-related funds, entertainment, transportation, telecommunications, housing, and semiconductors on corporate planning, business and M&A strategy, HR strategy, and digital transformation.
He joined SHAPE Partners in 2023, focusing on B2C, entertainment, and sports.
In 2024, he led the establishment of the Singapore office and became its Head, driving the firm’s expansion across Asia.

Principal Director
(Singapore office)
Eisuke Tanaka
Graduated from the Faculty of Economics at the University of Tokyo. While at the University, he studied abroad at Stanford University and Nanjing University before joining Boston Consulting Group (BCG), where he served as a Project Leader leading major public-sector engagements.
He also worked with domestic and international clients across government-related funds, entertainment, transportation, telecommunications, housing, and semiconductors on corporate planning, business and M&A strategy, HR strategy, and digital transformation.
He joined SHAPE Partners in 2023, focusing on B2C, entertainment, and sports.
In 2024, he led the establishment of the Singapore office and became its Head, driving the firm’s expansion across Asia.

Principal Director
(Singapore office)
Eisuke Tanaka
Graduated from the Faculty of Economics at the University of Tokyo. While at the University, he studied abroad at Stanford University and Nanjing University before joining Boston Consulting Group (BCG), where he served as a Project Leader leading major public-sector engagements.
He also worked with domestic and international clients across government-related funds, entertainment, transportation, telecommunications, housing, and semiconductors on corporate planning, business and M&A strategy, HR strategy, and digital transformation.
He joined SHAPE Partners in 2023, focusing on B2C, entertainment, and sports.
In 2024, he led the establishment of the Singapore office and became its Head, driving the firm’s expansion across Asia.

Principal Director
(Singapore office)
Eisuke Tanaka
Graduated from the Faculty of Economics at the University of Tokyo. While at the University, he studied abroad at Stanford University and Nanjing University before joining Boston Consulting Group (BCG), where he served as a Project Leader leading major public-sector engagements.
He also worked with domestic and international clients across government-related funds, entertainment, transportation, telecommunications, housing, and semiconductors on corporate planning, business and M&A strategy, HR strategy, and digital transformation.
He joined SHAPE Partners in 2023, focusing on B2C, entertainment, and sports.
In 2024, he led the establishment of the Singapore office and became its Head, driving the firm’s expansion across Asia.

Principal
Toshiki Inoue
Graduated from Waseda University, School of Political Science and Economics. After serving at Sumitomo Corporation (Pipe and Tube Business Unit, Oil Country Tubular Goods) and Boston Consulting Group (Project Leader), he joined SHAPE Partners.
During his tenure at BCG, he led projects primarily for manufacturing clients (e.g., machinery, mobility), focusing on mid-term management planning, comprehensive corporate restructuring, growth/business strategy formulation, new business development, and operational process improvement.
While in university, he was a member of the hard-ball baseball club of the Faculty of Science and Engineering, serving as both manager and captain. He is an alumnus of the hard-ball baseball club at Tottori Prefectural Yonago Higashi High School.

Principal
Toshiki Inoue
Graduated from Waseda University, School of Political Science and Economics. After serving at Sumitomo Corporation (Pipe and Tube Business Unit, Oil Country Tubular Goods) and Boston Consulting Group (Project Leader), he joined SHAPE Partners.
During his tenure at BCG, he led projects primarily for manufacturing clients (e.g., machinery, mobility), focusing on mid-term management planning, comprehensive corporate restructuring, growth/business strategy formulation, new business development, and operational process improvement.
While in university, he was a member of the hard-ball baseball club of the Faculty of Science and Engineering, serving as both manager and captain. He is an alumnus of the hard-ball baseball club at Tottori Prefectural Yonago Higashi High School.

Principal
Toshiki Inoue
Graduated from Waseda University, School of Political Science and Economics. After serving at Sumitomo Corporation (Pipe and Tube Business Unit, Oil Country Tubular Goods) and Boston Consulting Group (Project Leader), he joined SHAPE Partners.
During his tenure at BCG, he led projects primarily for manufacturing clients (e.g., machinery, mobility), focusing on mid-term management planning, comprehensive corporate restructuring, growth/business strategy formulation, new business development, and operational process improvement.
While in university, he was a member of the hard-ball baseball club of the Faculty of Science and Engineering, serving as both manager and captain. He is an alumnus of the hard-ball baseball club at Tottori Prefectural Yonago Higashi High School.

Principal
Toshiki Inoue
Graduated from Waseda University, School of Political Science and Economics. After serving at Sumitomo Corporation (Pipe and Tube Business Unit, Oil Country Tubular Goods) and Boston Consulting Group (Project Leader), he joined SHAPE Partners.
During his tenure at BCG, he led projects primarily for manufacturing clients (e.g., machinery, mobility), focusing on mid-term management planning, comprehensive corporate restructuring, growth/business strategy formulation, new business development, and operational process improvement.
While in university, he was a member of the hard-ball baseball club of the Faculty of Science and Engineering, serving as both manager and captain. He is an alumnus of the hard-ball baseball club at Tottori Prefectural Yonago Higashi High School.

Principal
Ai Toyoda
Graduated from International Christian University (ICU), College of Liberal Arts, and obtained a Master's degree from the Hitotsubashi University Graduate School of Business Administration. After serving at firms including Kurt Salmon and Monitor Deloitte, she joined SHAPE Partners.
She has led numerous projects in the B2C sector, primarily focusing on consumer goods, retail, and apparel businesses. Key project themes include mid- to long-term management strategies, business strategies, branding and marketing strategies, DX, and business due diligence.

Principal
Ai Toyoda
Graduated from International Christian University (ICU), College of Liberal Arts, and obtained a Master's degree from the Hitotsubashi University Graduate School of Business Administration. After serving at firms including Kurt Salmon and Monitor Deloitte, she joined SHAPE Partners.
She has led numerous projects in the B2C sector, primarily focusing on consumer goods, retail, and apparel businesses. Key project themes include mid- to long-term management strategies, business strategies, branding and marketing strategies, DX, and business due diligence.

Principal
Ai Toyoda
Graduated from International Christian University (ICU), College of Liberal Arts, and obtained a Master's degree from the Hitotsubashi University Graduate School of Business Administration. After serving at firms including Kurt Salmon and Monitor Deloitte, she joined SHAPE Partners.
She has led numerous projects in the B2C sector, primarily focusing on consumer goods, retail, and apparel businesses. Key project themes include mid- to long-term management strategies, business strategies, branding and marketing strategies, DX, and business due diligence.

Principal
Ai Toyoda
Graduated from International Christian University (ICU), College of Liberal Arts, and obtained a Master's degree from the Hitotsubashi University Graduate School of Business Administration. After serving at firms including Kurt Salmon and Monitor Deloitte, she joined SHAPE Partners.
She has led numerous projects in the B2C sector, primarily focusing on consumer goods, retail, and apparel businesses. Key project themes include mid- to long-term management strategies, business strategies, branding and marketing strategies, DX, and business due diligence.

Manager
Hinako Kitaura
Graduated from the University of Tokyo, Faculty of Agriculture. After serving at McKinsey & Company, she joined SHAPE Partners.
During her tenure at McKinsey, she led projects for clients in the consumer goods and retail sectors, focusing on strategic planning and execution support for mid- to long-term corporate strategy, marketing strategy, and new business development.
She also gained international experience working in the firm’s Belgium office, where she supported local financial institutions and chemical manufacturers with new business development and pricing strategies.

Manager
Hinako Kitaura
Graduated from the University of Tokyo, Faculty of Agriculture. After serving at McKinsey & Company, she joined SHAPE Partners.
During her tenure at McKinsey, she led projects for clients in the consumer goods and retail sectors, focusing on strategic planning and execution support for mid- to long-term corporate strategy, marketing strategy, and new business development.
She also gained international experience working in the firm’s Belgium office, where she supported local financial institutions and chemical manufacturers with new business development and pricing strategies.

Manager
Hinako Kitaura
Graduated from the University of Tokyo, Faculty of Agriculture. After serving at McKinsey & Company, she joined SHAPE Partners.
During her tenure at McKinsey, she led projects for clients in the consumer goods and retail sectors, focusing on strategic planning and execution support for mid- to long-term corporate strategy, marketing strategy, and new business development.
She also gained international experience working in the firm’s Belgium office, where she supported local financial institutions and chemical manufacturers with new business development and pricing strategies.

Manager
Hinako Kitaura
Graduated from the University of Tokyo, Faculty of Agriculture. After serving at McKinsey & Company, she joined SHAPE Partners.
During her tenure at McKinsey, she led projects for clients in the consumer goods and retail sectors, focusing on strategic planning and execution support for mid- to long-term corporate strategy, marketing strategy, and new business development.
She also gained international experience working in the firm’s Belgium office, where she supported local financial institutions and chemical manufacturers with new business development and pricing strategies.
COMPANY PROFILE
COMPANY PROFILE
COMPANY PROFILE
COMPANY PROFILE
Company Name
SHAPE Partners Co., Ltd.
Representative Director
Kohei Fujikuma
Representative Profile
Graduated from the University of Tokyo, Faculty of Science, Department of Earth and Planetary Physics, and completed a Master's degree at the Graduate School of Frontier Sciences at the same university. After serving at firms including A.T. Kearney and Boston Consulting Group, he established the company.
Co-author of "Books Consultants Read: 100+α".
Established
2022
Location
9F Prefas Minamiaoyama, 5-13-1 Minamiaoyama, Minato-ku, Tokyo 107-0062
Business Activities
Provision of management support services in collaboration with partner companies
Development and operation of new businesses in collaboration with client companies
Development and operation of new businesses utilizing proprietary capital
© SHAPE Partners Co., Ltd. all rights reserved.
© SHAPE Partners Co., Ltd. all rights reserved.
© SHAPE Partners Co., Ltd. all rights reserved.

